Specialized

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Specialized Bicycle Components, commonly known as Specialized, is an American company founded in 1974 by cycling enthusiast Mike Sinyard. Based in Morgan Hill, California, Specialized designs, manufactures, and markets bicycles, bicycle components, and related products under the “Specialized” brand, the premium-oriented “S-Works” line, and high-end components branded as “Roval.”

Brand History & Highlights

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tour in Europe, where he established relationships with Italian component manufacturers like Cinelli.
* The company began by importing and selling high-quality Italian bicycle parts in the US due to a lack of availability locally.
* In 1976, Specialized started producing its own bicycle parts,

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