Sporty & Rich

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Background:

Sporty & Rich began in 2015 as an Instagram mood board curated by Emily Oberg, featuring images representing a life surrounded by beauty, nostalgia, and the juxtaposition of vintage sportswear with luxury. It evolved into a print magazine covering design, love, creativity, and forgotten moments, before naturally progressing into an apparel brand with simple, thoughtfully designed products. What started unintentionally as a personal project has grown into a multi-million-dollar l

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ifestyle brand with flagship stores and collaborations.

The brand emphasizes creating simple, timeless products that prioritize longevity over momentary trends. It blends vintage sportswear aesthetics with luxury, promoting an aspirational lifestyle centered on wellness, health, beauty, and pleas
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