Superdry is a British clothing company founded in 2003, known for its unique fusion of vintage American styling with Japanese-inspired graphics. The brand originated from Cult Clothing, established in 1985 in Cheltenham by Julian Dunkerton and a former business partner. Superdry quickly gained global recognition for its premium quality, distinctive graphic tees, bomber jackets, and hoodies, becoming a cult favorite and a high street fashion status symbol. The brand emphasizes craftsmanship, cult...
ure, and sustainability, aiming to be the # 1 Premium Sustainable Style Destination. It operates globally, selling in 157 countries through owned stores, franchises, licenses, and concessions. Superdry has a flagship store on Regent Street, London, and has expanded through acquisitions and partnersh
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