Superga

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Superga is an iconic Italian footwear brand founded in 1911 in Turin by Walter Martiny, a Swiss engineer who introduced the revolutionary vulcanization of natural rubber to Italy. The brand began as the Walter Martiny Rubber Industry, producing waterproof rubber boots for agricultural workers, and quickly evolved into a pioneer of leisure and sports footwear. The turning point came in 1925 with the launch of the 2750 Cotu Classic, the first vulcanized plimsoll in Italy, inspired by Martiny’s ten...
nis-playing wife. Over the decades, Superga became synonymous with Italian style, comfort, and versatility, worn by athletes, celebrities, and everyday people alike. The brand’s simple, clean logo, designed by Albe Steiner in 1962, remains a symbol of its enduring legacy. Today, Superga is distribut
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