Surf is Dead
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Surf is Dead, founded by former Supreme staffer Coby Kennedy and officially launched in 2015 out of Los Angeles, carves a unique niche by deconstructing and reinterpreting traditional surf culture through a decidedly streetwear lens. The brand's provocative name encapsulates its design philosophy: a rejection of idealized, commercialized surfing in favor of a raw, underground, and sometimes bleak perspective on the subculture. Surf is Dead blends classic Californian surf aesthetics with a gritty...
, graphic-heavy approach influenced by punk, skate, and counter-culture movements. Their output primarily consists of high-quality basics—t-shirts, hoodies, and sweatpants—adorned with striking, often distorted, and sometimes satirical graphics. These designs frequently feature obscure references, d
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