Swarovski

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Founded in 1895 in Wattens, Tyrol, Austria by Bohemian-born Austrian businessman Daniel Swarovski, Swarovski is a world-renowned luxury brand specializing in precision-cut crystal glass. The brand revolutionized the jewelry and fashion industry by making crystal accessible and glamorous for all, embodying Daniel Swarovski's vision of 'a diamond for everyone.' Swarovski crystals are celebrated for their brilliance, light refraction, and innovative cuts such as the iridescent Aurora Borealis, whic...
h became iconic in haute couture, notably with Christian Dior in the 1950s. Over nearly 130 years, Swarovski has expanded beyond jewelry into collaborations with fashion houses, cinema, music, automotive brands, and philanthropy, maintaining a legacy of creative excellence and technical innovation.
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