Ten c

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Ten c is an Italian menswear brand founded in 2010 by Alessandro Pungetti and Paul Harvey, known for its focus on timeless, well-crafted outerwear designed to last a lifetime. Named after Hans Christian Andersen's tale "The Emperor's New Clothes," the brand emphasizes quality, craftsmanship, and minimal branding, encouraging wearers to value garments beyond trends and advertising. Ten c's signature fabric is Original Japanese Jersey (OJJ), a high-density nylon-polyester blend with a leather-like...
feel, engineered in Japan and crafted exclusively in Italy. The brand's outerwear is designed to age with the wearer, molding over time to create a personal fit, and features modular elements for versatility. Ten c's philosophy centers on sustainability through durability, aiming to reduce waste by
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