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This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):
Established: 1985 (multi-source)
Design origin:
Product focus: Lingerie
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Certifications referenced:
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Tend is a pioneering sustainable underwear brand founded by Katie Troutman, with a mission to create intimate apparel that honors both women and the planet. The brand’s ethos centers on the idea of tending—not just to one’s body, but to the environment and the lifecycle of clothing. Tend’s products are designed to be compostable, using organic cotton grown in Texas and specialty compostable elastic sourced from Europe. The brand’s journey is rooted in transparency, local sourcing, and a co
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