Tewun

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TEWÜN is a clothing brand inspired by the Patagonian way of life and founded by Andres Sorzana (“Ruso”), whose family has deep roots in Neuquén, Argentina, dating back to 1899. Drawing from a legacy of pioneering spirit and textile entrepreneurship, Ruso’s experiences as a professional polo player and his global travels shaped his appreciation for both rugged functionality and refined style. After retiring from polo, he blended the raw, untamed beauty of Patagonia with the elegance of Savile Row tailoring and Italian menswear, creating TEWÜN as an expression of this unique fusion. The brand’s products—such as handmade ponchos, vests, and jackets—are crafted from natural fibers and designed to be both durable and beautiful, reflecting the spirit of Patagonia’s adventurers, horsemen, and explorers. TEWÜN emphasizes heirloom quality, with each piece telling a story and intended to improve with age. The brand is committed to local craftsmanship, with garments handmade by artisans in the southernmost regions of South America. TEWÜN’s design philosophy centers on capturing the essence of Patagonian living: authenticity, adventure, and a deep connection to the land. The brand combines the raw, functional aspects of traditional Patagonian garments with refined details inspired by classic European tailoring. Each piece is designed to be versatile, durable, and timeless, suitable for both outdoor pursuits and everyday life. TEWÜN values slow fashion, artisanal craftsmanship, and the use of natural, sustainable materials

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adventurewear argentina artisan-made equestrian-inspired functional luxury heirloom quality made in argentina natural fibers patagonian heritage rugged elegance slow fashion south american craftsmanship storytelling garments timeless

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