The Great

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THE GREAT is a Los Angeles-based women’s wear brand founded in 2015 by Emily Current and Meritt Elliott. The brand is celebrated for its effortlessly cool, vintage-inspired aesthetic that blends classic Americana with a modern, laid-back sensibility. THE GREAT’s collections are described as 'tightly edited styles that tread in classic Americana with a cool-girl edge,' offering a high-low, girl-boy juxtaposition that feels unstuffy and approachable. The brand’s philosophy centers on creating ward...

robe staples that feel like 'best friends for your closet'—pieces that are both familiar and fresh, designed for everyday wear with a touch of nostalgia. THE GREAT has become a favorite among fashion insiders and is carried by top retailers such as Nordstrom and Neiman Marcus.

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