The Normal Brand

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The Normal Brand is a clothing company founded in 2015 by brothers Jimmy, Lan, and Conrad Sansone, headquartered in St. Louis. The brand focuses on creating practical, comfortable, and versatile apparel designed to be worn in diverse settings such as the office, restaurants, or outdoor environments. Their collections emphasize rugged fabrics, timeless design, and versatile fits that are built to last and layer well. The brand's trademark fabric, Puremeso, combines polyester, spandex, and cotton ...
to deliver comfort and durability. The Normal Brand operates multiple brick-and-mortar stores across the U.S., including locations in St. Louis, Nashville, Kansas City, Denver, and more. The founders emphasize a philosophy of making "normal clothes much better" without a designer agenda, catering di
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