Theory

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Theory is a New York City–based contemporary fashion label renowned for its sleek, modern designs and innovative use of premium stretch fabrics. Founded in 1997, Theory quickly became a cult favorite for its signature stretch pants and versatile separates that blend comfort, sophistication, and functionality. The brand caters to both men and women, offering a wide range of clothing and accessories designed for the modern, active lifestyle. Theory’s collections are celebrated for their perfect fi...
t, minimalist aesthetic, and high-quality materials, making them a staple in wardrobes worldwide. With a global presence spanning over 400 stores and sales approaching $1 billion, Theory continues to evolve as a leader in contemporary fashion, balancing timeless style with technological advancements
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