Thinking Mu

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Thinking Mu is a Barcelona-based sustainable fashion brand founded in 2008 by four friends. It is recognized as one of the pioneering slow fashion brands in Europe, committed to transparency, environmental consciousness, and social responsibility. The brand produces women’s and men’s clothing inspired by minimalist art, emphasizing organic, recycled, and Fairtrade textiles, including a planet-friendly hemp range. Each garment features a QR code that provides detailed sustainability insights such...
as waste footprint, carbon toxicity, origin, and human impact, ensuring radical transparency and combating greenwashing. Thinking Mu promotes a circular economy through initiatives like their zero-waste Trash project, which recycles post-consumer materials into new garments. The brand’s philosophy
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