Thinx

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Thinx is a New York–based company specializing in period underwear designed to be as absorbent as traditional feminine hygiene products. Founded in 2011, Thinx offers innovative, reusable underwear that is antimicrobial, moisture-wicking, absorbent, and leak-resistant, with patented technologies to absorb varying amounts of blood and urine. The brand has expanded its product line to include period underwear for teens and tweens (BTWN), quick-drying Thinx Air, and an activewear collection designe...
d for active lifestyles. Thinx is known for its bold, inclusive marketing campaigns that challenge societal taboos around menstruation and gender. The company emphasizes body literacy and empowerment through education about periods and bladder leaks. Since 2022, Kimberly-Clark holds a majority stake
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