Touch in Sol

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Touch in Sol is a vibrant South Korean beauty brand founded in Seoul, known for its fun, colorful, and innovative makeup products that combine advanced formulas with playful packaging. The brand emphasizes quality and speed, responding quickly to evolving beauty trends, and aims to bring happiness, inspire confidence, and reconnect people with their own beauty. It has rapidly grown from a modest local brand to a global K-Beauty powerhouse within three years, gaining popularity in major markets i...

ncluding the US, Australia, and Europe through retailers like Sephora and Cult Beauty. Touch in Sol's product names, such as “No Poreblem” and “Pretty Filter,” reflect its cheeky and approachable personality, making beauty routines more enjoyable and less monotonous.

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