U-Boat

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U-Boat is primarily a luxury watch brand, not a clothing brand, founded in 2000 by Italo Fontana in Lucca, Tuscany. Its design ethos originates from designs commissioned for the Italian Navy in 1942 by Italo's grandfather, Ilvo Fontana, which emphasized legibility and robust construction for challenging conditions. The brand is renowned for its unequivocally oversized, bold, and distinctively military-industrial aesthetic, often featuring a large, left-sided crown. U-Boat watches are handcrafted...
in Italy, blending Italian design flair with reliable Swiss mechanical movements (in many models), creating a powerful, unconventional statement piece focused on unique presence, durability, and robust luxury timekeeping.
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