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This snapshot aggregates publicly available references for discovery purposes. It is not a verified brand statement. Referenced attributes (unverified):
Established: 2018 (multi-source)
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Umaï was founded in 2018 by four friends – Saskia, Sara, Cécile, and Emeric – united by a shared passion for nature and a desire to combat the environmental impact of traditional beauty products. Their vision was to create a range of effective, natural, and eco-responsible solid cosmetics. The brand's core design philosophy is centered on several pillars: Naturalness and Efficacy, prioritizing highly concentrated formulas with 90-100% natural-origin ingredients to ensure products are both ge
ntle and performant. Zero Waste is fundamental, achieved through innovative solid formats that eliminate plastic packaging, complemented by minimalist, recyclable cardboard packaging printed with vegetable-based inks. Umaï is deeply committed to Ethical and Sustainable practices, carefully s
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