Undercover is a high-end Japanese streetwear brand founded by Jun Takahashi in 1990 (formally launched in 1993). It is celebrated as “the essence of Japanese cool,” blending punk rock influences with sophisticated craftsmanship to create garments that are "strange, but beautiful." The brand is renowned for its conceptual, rebellious aesthetic that incorporates punk, gothic, bondage, baroque, and grotesque elements, often featuring tattered, frayed, and shabby-chic details. Undercover has a stron...
g cult following and is recognized globally, showing collections at prestigious fashion events such as Paris and Tokyo Fashion Weeks. Collaborations, such as with the 90’s anime Evangelion, showcase Takahashi’s tailoring skills and futuristic design approach. The brand is praised by fashion icons li
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