Up Jeans

Founded in 1989 by Marco Rossi, Up Jeans is an Italian brand dedicated to crafting high-quality denim items and casual wear for both men and women. The brand quickly established itself by seamlessly blending comfort and durability with a distinctly contemporary and fashionable aesthetic. At the core of Up Jeans' philosophy is a continuous pursuit of innovation, driven by an extensive search for new materials and pioneering textile treatments. This commitment allows the brand to consistently offe...