Uppercut Deluxe

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Uppercut Deluxe is an Australian-born men's grooming brand inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy "Uppercut" O'Shea. The brand offers a modern yet traditional approach to men's grooming, focusing on high-quality essentials without the fancy embellishments typical of salon brands. Founded by barbers Luke Newman and Steve Purcell, Uppercut Deluxe delivers a core range of grooming products including pomades, shampoos, shaving products, beard care, an...
d styling tools. The brand emphasizes authenticity, community, and timeless style, reflecting the ethos of its namesake, a tough old boxer whose motto was "a hard beginning maketh a good ending." Uppercut Deluxe products are crafted with only the finest ingredients and designed for everyday use by m
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