Urban Decay

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Urban Decay is a Southern California-born cosmetics brand established in 1996, known for disrupting traditional beauty norms with bold, unconventional colors and cruelty-free, high-performance makeup. The brand champions fearless self-expression, creativity, and inclusivity, offering innovative products like the iconic Naked eyeshadow palettes and All Nighter Setting Spray. Urban Decay emphasizes kindness over cruelty, maintaining 100% cruelty-free practices and a strong commitment to vegan form...

ulations. Inspired by the urban landscape and punk culture, it encourages users to break beauty rules and express their unique identities with longwear, pigmented makeup designed to last all day and night.

Philosophy

Urban Decay's philosophy centers on reinvention over perfection, inspiration w

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