Varana

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Varana is a luxury fashion brand that celebrates and sustains India's rich textile and craft heritage by reinterpreting ancient artisanal techniques through contemporary, international design. Founded in 2017, Varana combines refined, luxurious, and sustainably constructed garments with a philosophy of 'quiet joy'—a warm sensuality derived from handcraftsmanship. The brand emphasizes exceptional quality, timelessness, and mindful design that respects both the environment and the dignity of its a...
rtisans. Varana's collections are created in small batches using natural fibers, collaborating with skilled artisans across India, including cashmere workshops in the Himalayas, wood-block printers in Rajasthan, and handloom weavers in Bengal. The brand operates an atelier in Bangalore and a flagshi
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