Vivetta

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Vivetta is an Italian fashion label founded in 2008/2009 by designer Vivetta Ponti, where craftsmanship meets visual culture and a unique aesthetic vision. The brand is known for its playful, timeless, and dynamic designs that blend surrealism, irony, and a modern perspective. Each collection is a study in contrasts, featuring unexpected details that turn every piece into a statement of personal style. Vivetta embraces a bold, unconventional femininity that is cultured, playful, and free, rewrit...
ing trends with imagination and identity. The designs often incorporate vibrant embroidery, whimsical animal motifs, and references to vintage toys, poetry, antiques, and 60s-70s tapestries, reflecting a deep reverence for Italian craftsmanship and artistic storytelling. The brand has attracted a lo
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