Wellen

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Wellen is an in-house brand developed by Huckberry, conceived to marry classic surf and coastal aesthetics with rugged durability and sustainable practices. Drawing inspiration from the relaxed, adventurous lifestyle of the California coast, Wellen designs timeless, built-to-last essentials for everyday wear and outdoor pursuits. The brand prioritizes premium, eco-friendly materials such as organic cotton, hemp, recycled polyester, and innovative fibers like Seawool (made from recycled plastic b...
ottles and oyster shells), aiming to create comfortable, long-lasting garments that reduce environmental impact. Their philosophy centers on producing high-quality, versatile apparel that stands the test of time and elements, reflecting a commitment to both laid-back style and environmental responsi
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