WLDKAT

WLDKAT was a clean skincare brand launched in 2020 by Amy Zunzunegui, a beauty industry veteran with two decades of experience at Urban Decay. Initially conceived as a cannabis lifestyle brand in 2019, WLDKAT pivoted to focus on CBD skincare at launch, then later shifted away from CBD to emphasize unique, underappreciated ingredients such as mushrooms, kombucha, and saffron. The brand targeted a young, socially conscious customer base and incorporated sustainable packaging materials like bio res...