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Product focus: Costumes
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Yuliya Magdych is a Ukrainian fashion designer whose eponymous brand fuses traditional Ukrainian sartorial heritage with contemporary global fashion sensibilities. The brand is renowned for its technically sophisticated ethnic 3D embroidery, inspired by patterns collected from museums, private collections, and extensive research travels across Ukraine. Rooted in the cultural significance of the vyshyvanka—the traditional Ukrainian embroidered shirt—the brand reinterprets national costume a
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